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Outdoor Concerto: The Sound & Silence of Music
Music can be enjoyed in many ways, even when sound levels are down to zero! Find out more about these innovative JCDecaux campaigns. Beats in the Streets, USA The Blue Man Group brought beats to the...
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This Just In: Outdoor is #EveryWhereUR
In the run-up to the 10th Annual Advertising Week, held in New York September 23 – 27, the OAAA (Outdoor Advertising Association of America) along with Out-of-Home media companies has launched a...
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Up Close & Personal with Digital Outdoor
The impact of personalised ad messages goes a long way. These can show that a brand understands and values its customers, and make them feel special too. As well as being a very effective broadcast...
View ArticleThis Just In: Results show Outdoor Really is #EveryWhereUR
Remember the #everyWhereUR campaign that was run by the Out-of-Home Advertising Association of America in anticipation of the 10th Annual Advertising Week in New York September 23-27? The OAAA along...
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Game On, JCDecaux Airport enters Alternate Reality
Have you ever heard of Niantic Labs’ Ingress game? This location-based Alternate Reality Game invites Android owners from around the world to participate in a life-sized adventure that uses Google Maps...
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Holiday Travellers Strike it Lucky
Thanksgiving Eve is notorious as the busiest travel day of the year for Americans. This year, lucky travellers arriving at Houston’s George Bush Intercontinental Airport on Thanksgiving Eve had the...
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Outdoor Becomes Art’Door: The Sequel
Like the summer sun, we are welcoming another eagerly anticipated visitor in the UK – the Art Everywhere project. Now in its second year, this initiative seeks to bring art onto the streets nationwide...
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Ian Somerhalder’s Azzaro tweet leads to Social & Sales Success
Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in...
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Best Creative Campaigns of November: Singing, Drinking and Cooking
The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays....
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December Best Creative Solutions Campaigns: Augmented Reality, Donations and...
The JCDecaux December Best Creative Solutions campaigns were those where advertisers picked the right moment to captivate their key audience with engaging communication and interactivity. Here are the...
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